

TEAM
Teamwork is near and dear to our hearts at Sonido, and it’s what sets us apart from the crowd. We’ve built a firm where everyone pulls together to reach common goals. While each team member takes responsibility for their own success, there’s no pressure to compete among themselves. Our achievement is a group effort!

KRISHAWN
President
MANAGEMENT STYLE: STRATEGIC
Our managers focus on the big picture, the long term, in terms of the vision of the company and the brand. We not only communicate that vision, but actively seek feedback on the steps necessary to get there. We involve managers, staff, and customers into their planning process and gain buy-in from them.
COLIN
Manager
We live out our lives on a surgical unit. 5 days a week, 9 hours a day, we’re together more than we’re apart. After a while the ways of you career can become the ways of life.
Number one: Always keep score.
Number two: Do whatever you can to outsmart the other person.
Number three: Don’t make friends with the enemy.
Number four: Everything is a competition.
There’s another way to survive this competition. A way no one ever seems to tell you about. One you must learn for yourself.
Number five: It’s not about the race at all.
There are no winners or losers. Victories are counted by the number of lives change. And once and a while, if your smart, the life you change could be your own.

Assistant Manager
Marie

Our style of management as Pros and Cons like most here’s my feedback:
Pros: A benefit of this style is that it communicates well and helps employees buy into the company’s vision, brand, and direction. Employees are motivated to jump on board.
Cons: A downside of this style is that it sometimes fails to focus on the details, such as implementing systems to measure progress toward goals.
LEADERSHIP STYLE: AUTHENTIC
Our leadership development focuses on allowing people in our organization to be themselves, whether it be by demonstrating awesome skills or a having a quirky personality. When the leader behaves in an authentic manner, not ‘acting’ like a manager but being a ‘real’ person, it allows employees to relax and be themselves too. A leader managing with authenticity creates a wholesome, honest, open culture, much like a family or group of friends.
Cassandra
Training Manager / Leader
“At its most basic level, authenticity means being genuine – not a replica, not a copy or imitation. In leadership being genuine implies that we are embodying our true selves into our leadership role. Being true to ourselves calls us to draw on the very essence of our values, beliefs, principles, morals and that all of these create our ‘guiding compass’ in the job. Not somebody else’s compass – our own! Authentic leadership holds making the most of our strengths, recognizing and trading off our weaknesses and taking full self-accountability for the impact we have on others. What authentic leadership is not about is adopting the styles or traits of other leaders.”
